The season began with Benetton’s debut and the new Artistic Direction of Jean-Charles de Castelbajac. “The Rainbow Machine” is the name of the first collection signed by the French designer and artist, a tribute to the vivid colors of the rainbow.
In 1981 he had created Iceberg brand, being the founding member, the famous shirt with unforgettable cartoons….Gucci, went back to his headquarter in via Mecenate, leaving Paris catwalk, while Maison Margiela presented the MM6 line for the first time in Milan.
Moncler organized an amazing event in Milan , the “Genius project ” along the tracks of the Central station.Bottega Veneta, showed the first collection at the Arco Della Pace, signed by the new artistic director Daniel Lee, who succeeded Tomas Maier.
Angel Chen, came back to show in Milan a very colorful and futuristic collection.
The Belgian A.F. Vandevorst and Philipp Plein, returned to show in New York.
Giorgio Armani, presented for the first time man & woman at the Armani / Silos museum.
Some young designers showed this season that I liked such as Calcaterra, Arthur Arbesser, Annakiki, and Marco Rambaldi, winner last season of ‘Next Generation’ event promoted by CMM .Finally, out of calendar, Dolce & Gabbana wanted to recreate an atelier atmosphere of the 50s in his theater, showing 128 looks with a speaker that presented each exit.
Elisabetta Franchi made a new luxury show mixing crazy pieces with elegant ones.
Aspesi opened its mega store in Via dell’Orto with artworks of Lorenzo Vitturi.
Double J with its fun and musical performance in Galleria, GentryPortofino with its refined “white” installation, Alanui in the beautiful location of the Atellani family, Plan C with its minimal chic glamour. Speaking instead of sustainability there have been many events related to this theme.
Bav Taylor, is a talented young Indian designer who grew up in England and presented her beautiful collection at White, in a new space, and in a pop up store in Corso Garibaldi 46. The designer is among the figures best known in the field of sustainability, always invited to conferences on sustainability, such as the one held at the Italian Embassy in Florence in January.
Tiziano Guardini, the first winner of the “Green Carpet” ecological fashion Oscars in 2017 and Gilberto Calzolari winner of the 2018 edition of the ‘Green Carpet Awards’ as well as Carlotta Canepa, a brand with an eco-sustainable production, totally Made in Italy, have been supported for the second consecutive season by CMM.
Laura Strambi a pioneer of sustainability presented her collection in the beautiful setting of Palazzo Mercanti, proposing an interesting project, the “Turbante BB” a project with the major representatives of the Embassy of Benin in Italy. The goal is to support the women of the Beninese textile supply chain with a collection of turbans reinterpreted in a fashion mood. This is the season of the turban that depopulates everywhere, from Gucci to the still very popular African turbans. My stories on sustainabilitygoes on..