Milano Moda Donna running Feb. 18 to 24 of February 2020 featured 57 shows, 103 presentations, 5 presentations by appointment and 41 events on the calendar, of which 34 fashion events and 7 fashion culture events, totalling 206 appointments. For the first time supported by CNMI debuted Gilberto Calzolari (that I saw in Budapest with a successful show) and Vien whose previous presentations were quite interesting in Milan.
Ports 1961 also after many years came back to show. Other names on the screen; Moon Boot, Giordano Torresi and Patrizia Pepe. From Portugal Alexandra Moura, Marco Rambaldi and Simona Marziale-MRZ will parade too. Furthermore CNMI and Camera Moda Fashion Trust supported Act.n.1 and Flavia La Rocca that was rewarded from Franca Sozzani at the Green Carpet Fashion Award for Best Emerging designers in 2019. Both with a co-ed edition Moncler and P.Plein. Same was for Agnona show that was beautiful, elegant and simple, very easy to wear but chic. Antonio Marras was a super show with men from Sardinia singing and dancing on the catwalks while beautiful mix of outfits were walking the catwalk. Other brands to look at, Atsushi Nakashima, Boss, Bottega Veneta, Fila, GCDS, Frankie Morello, Missoni and Versace.
The events promoted from the CNMI were many and took place at the Museo della Permanente.
Five Italian emerging brands showed during the event: Gentile Catone,Delirious, Salvatore Vignola, Apnea, Giuseppe Buccinnà.
More and more fashion is global and we want to include all countries from all over the world. Budapest select is one of these initiatives inviting to show 5 Hungarian brands ( Abodi, Cukovy, Elysian, Je suis Belle, Zsigmond Dora menswear ). Hungarian Fashion & Design Agency did a parade where they presented the most refined pieces of the Hungarian designers of the A/W 20/21 collection. Africa Now has been another important event into the Permanente Museum; five young designers, that represent at the moment the coolest African emerging designers have shown their collections, some of them with ethical purposes Gozel Green, Omer Asim, Studio 189, Thebe Magugu and Maison Artc.
Even though the season promised to be without the presence of Chinese buyers and press due to the start of coronavirus, Sino-Italian Fashion Town by Chic Group gave to eight emerging Chinese brands the opportunity to participate – Xun Ruo, Leaf Xjia, Han Wen, Pinhui Zhao, Emma Sweet, Zijue, Dot Minute, and Shengyi Liu.
The last day of the fashion week Giorgio Armani was the one at closed doors because of the virus was delivering a brusque surprise to the fashion system. Our CMMI Ceo, Carlo Capasa said that the virus that week expected to 1.8 percent decrease in revenues of the Italian Fashion Industry in the first quarter.
The fashion week though was plenty of intimate presentations along the week. The most exciting to see in Milan were Plan C, Brunello Cucinelli, Aquazzurra and Gianvito Rossi. Indeed relevant brands like LoroPiana and Brunello presented amazing products in an atmosphere that let the buyers and press like being at home, in a cozy and sophisticated twist inside. Plan C by Carolina Castiglioni was another interesting visit and Blazè jackets a duo of young designers that started with a blazer capsule and now developed into a full collection.
Accessories must- see in Milan were for the accessories in my opinion, Faliero sarti, Sergio Rossi, Casadei, Aquazzurra, Bally, Santoni, among the younger designers, Nicolo’ Beretta’s styles for Giannico and l’Autre Chose. Flapper’s creative headpieces and Officina del Poggio I have seen in Rinascente. As for luxury accessories Valextra and Serapian are still the ones more relevant


























