Helsinki Fashion Week SS19

Evelyn Mora, producer and fashion photographer promoted the first sustainable fashion week in Helsinki
“that’s mandatory. Sustainability should be the norm in fashion …”- says Evelyn
Showcasing 30 sustainable fashion brands in an eco-friendly venue that has been built using recycled and reusable natural materials. And so she creates eco village “ it’s all about circularity, sustainability, and beauty.

These designers came not just from Finland but across europe a new generation is taking over. Here are some hints about the brands presented –

S/S 2019. Modern day wardrobe
A contemporary collection with  a good mix of fabrics and colour palette.
Already distributed in Spain, owns  monobrand stores, Good price point and good vibes
www.aubergin-design.com
creative directors: Anna Uimonen

A contemporary collection with  a good mix of fabrics and colour palette.
This is an ecoage  Italian brand of accessories created through mat and stamped corks whose fantasies are inspired by sardinian rugs with vegan faux leathers, all made in Italy.
Distribution is  through boutiques since the brand has started to be on the market recently attending also Altaroma Fair Event.
@adelaidecarta_official

The collection is extremely interesting for their handcrafted work made with biodegradable materials
It is an independent fashion label focused on slow and ethical.

It is an Italian brand by 2 sisters, presenting hight quality clothing on simple seasonality. They use ethical and sustainable selection of materials with sartorial know-how.
www.saneras.com

Member of the ethical fashion tailor, Bav collection combines her spiritual awareness by creating eco-friendly clothes with her minimal chic style that mix her heritage in between Indian and sartorial Italian style by using best fabrics that respect our environment.
Next Week showing in Milan, nominated by Vogue Italy as one of the Top Ten Best Talent during Milan Fashion Week.

Collection designed by Laura Meijering a dutch designer .
The collection is very interesting both for the styling that matches the market needs in terms of styling (even if price for some styles  are too high)and also because proved minimizing consumption by reusing materials that are already available
Available to shop on YOOX

Timeless collection that completes the wardrobe with seasonally changing products produced and designed in Paris.
Good quality of the styles with a design that endures time

An Australian eco conscious swimwear label that was born drawing inspiration from nature
Soft fabrics with a long life cutting
@shapesinthesand.com.au

Contemporary label based in Delhi.
Their approach is simple by using less is more. Through a handweaving technique used in north east India
They believe in conscious fashion.
The silhouettes are reused to promote slow fashion

Collection that consists of jewellery turbans and neckwear made of excess and upcycled materials.
Based on ecological and ethical values.
Sort of retro , elegant style for unique pieces.

Based in Buenos Aires, light and delicate is his colour palette by using local organic and upcycled materials.
It evokes the concept of wrapping
Main manufacturing countries: Argentina
Top onlinestockists:
Yoox, Net-a-porter

Architectural shapes by challenging gender stereotypes.
Fuctionality and design for all genders.

Italian designer will be showing next week in Milan during Milan Fashion Week to the SS19 season.
In September 2017 he won the Franca Sozzani GCC award for best emerging designers.
www.tizianoguardini.com